Parallelle has rebranded to Afform: a full guide to the travel organization line

Parallelle has rebranded to Afform: a full guide to the travel organization line

Parallelle has rebranded to Afform. The travel accessories company known for its patented fold-down makeup bags officially relaunched under the new name on August 5, 2025, bringing the same products, patents, and design approach under a brand intended for expansion. Afform is a travel accessories company, not to be confused with Affirm, the financial technology service. If you've been searching for Parallelle and landing on outdated links, or searching for Afform and getting fintech results, this guide maps the rebrand, lists current products with specs and pricing, and compiles press coverage in one place.

Why the name changed (and what stayed the same)

The rebrand was prompted by a trademark issue in France and by the company's growth beyond its original product. WWD reported the move was prompted in part by an existing trademark in France, and the company says it has outgrown the single product that first put it on consumers' radar.

Founder Annie Fan said the Parallelle name came from the parallel bars on the first Traveller cosmetic bags, which became an identifiable feature, but the company is expanding beyond that product. The new name, Afform, is intended to allow the brand to enter categories beyond bars and toiletry bags.

Afform projects 2026 sales will triple from approximately $12.5 million in 2025, which the company says required a name suited to expansion.

What's different, what's identical

The short answer: only the brand name and website changed. Every product, patent, and design standard carried over intact. Afform retains Parallelle's patents and manufacturing standards while positioning the company for broader categories.

  • Products: The full lineup — Traveller, Kit, and Vault — continues under the same names, specs, and pricing.

  • Patents: The Traveller's patented fold-down horizontal-bar mechanism and the Kit's patent-pending accordion-fold design remain unchanged.

  • Quality and materials: As Afform's homepage states, "Every bag we make is still held to the same standard it always has been. Beautifully built, thoughtfully designed, and crafted to last."

  • Team: Annie Fan continues as founder. The design and operations team is the same.

  • Website: The primary domain is now https://afform.com/, though some legacy pages on myparallelle.com remain accessible during the transition.

If you already own a Parallelle product, you own an Afform product. Nothing about what's in your hands has changed.

The Afform product lineup: specs and prices

Afform currently offers seven products across three distinct lines. Each line uses a different organizational mechanism, a distinction that many reviews blur. Below is the full breakdown.

The Traveller line

The Traveller is Afform's flagship and the product that built the brand's reputation. It uses a patented fold-down mechanism, with structured horizontal bars that allow the bag's walls to fold down flat and then stand upright on a reinforced base, creating what reviewers describe as a portable vanity. Every item inside is visible at a glance, organized in wall pockets, mesh pouches, and elastic loops.

The Traveller comes in three sizes:

Spec

Small Traveller

Medium Traveller

Large Traveller

Price

$85

$110

$135

Dimensions

6.25" W × 5.75" T × 3" D

8" W × 7" T × 4.5" D

9.5" W × 9.5" T × 5.25" D

Weight

5.3 oz

8.5 oz

14 oz

Wall pockets

9 (8 small + 1 wide)

16

18

Mesh pouches

2

4

6

Elastic loops

4

5

5 (updated version)

Adjustable dividers

1

2

2

Additional features

Reinforced base

Reinforced base

Reinforced base, zipper pocket (updated version)

Material

Vegan leather + water-resistant canvas

Vegan leather + water-resistant canvas

Vegan leather + water-resistant canvas

Lining

Water-resistant twill polyester

Water-resistant twill polyester

Water-resistant twill polyester

Patent status

Patented

Patented

Patented

All three sizes are available in Bisque, Blush, Bronze, Onyx, Slate, Vicuna, and Indigo.

The Large Traveller's got an update with 5 elastic loops that give you a dedicated spot for makeup brushes, while its zipper pocket is well suited for smaller items like a contact case or a travel toothbrush, keeping everything organized without digging through the bag's other compartments.

The Small Traveller is compact enough for TSA-compliant carry-on packing. The Large Traveller is designed primarily for checked luggage given its size, though liquids should still be kept under 3.4 oz (100 ml) to meet U.S. TSA guidelines regardless of how you pack.

The Kit line

The Kit is Afform's version of the dopp kit, redesigned with a patent-pending accordion-fold mechanism. It's built for toiletries, grooming tools, and bulkier items that don't fit neatly into a cosmetics organizer.

Spec

Medium Kit

Large Kit

Price

$130

$155

Dimensions

8.5" W × 7.25" T × 3.5" D

8.5" W × 7.25" T × 5.75" D

Weight

8.5 oz

14 oz

Wall pockets

3

8

Mesh pouches

3 elastic mesh pouches

3 elastic mesh pouches

Elastic loops

3

—

Zipper pocket

1

1 (removable)

Material

Vegan leather + water-resistant canvas

Vegan leather + water-resistant canvas

Lining

Water-resistant twill polyester

Water-resistant twill polyester

Patent status

Patent-pending

Patent-pending

Both Kit sizes now come in Onyx, joining Vicuna and Indigo as available colorways. Onyx offers a classic, neutral option for anyone who prefers a more understated look over the line's other tones.

The Medium and Large Kit share the same width and height; the difference is depth. The Medium Kit at 3.5" deep is slimmer and better suited for shorter trips or lighter packing, while the Large Kit at 5.75" deep accommodates full-size bottles and bulkier grooming gear. The Medium Kit folds down on one side along structured horizontal bars, while the bag expands accordion-style to reveal additional compartments. The Large Kit folds down on both sides along structured horizontal bars for even more storage.

The Vault line

The Vault is Afform's jewelry organizer, and it uses a different mechanism from the Traveller and Kit. Rather than folding down along horizontal bars, the Vault features a center-zip, fold-open design: unzip from the center and both sides fold open flat, giving you full visibility of every piece at once. It then folds back into a compact, structured case.

This design is purpose-built for jewelry — necklaces, earrings, and rings — with features like necklace hooks, a removable earring bar, and a removable ring bar designed to prevent tangling.

Spec

Small Vault

Large Vault

Price

$120

$160

Dimensions

4.75" W × 4.5" L × 2.5" D (folded)

8" W × 5" L × 3" D (folded)

Weight

8 oz

14 oz

Key features

Stitched in bar for 6 pairs of earrings, stitched ring bar, 1 pouch with 3 necklace hooks, 2 pockets

Removable bar for 12 pairs of earrings,
removable ring bar, 3 pouches with 6 necklace hooks,
1 zip pocket, 1 zip pocket with interior divider

Exterior Material

Vegan leather

Vegan leather

Interior Material

Micro-suede

Micro-suede

The Vault is currently available in Onyx and Bronze.

The Small Vault is the newest addition to the lineup, built for anyone who doesn't travel with a large jewelry collection or prefers to bring only a few select pieces on shorter trips. At just 8oz and noticeably more compact than the Large Vault, it uses the same center-unzip, fold-flat mechanism, just scaled down for a lighter jewelry rotation — a strong fit for anyone who packs a handful of go-to pieces rather than their whole collection.

How Afform solves travel organization problems

The main problem Afform addresses is straightforward: most toiletry bags and makeup pouches are dark, shapeless cavities where items pile on top of each other. Users often end up rummaging, dumping contents onto a hotel counter, or forgetting what they packed.

Afform's approach, across all three product lines, is to make everything visible and accessible without removing items from the bag. The brand combines this visibility-first design with durable materials and construction to keep items organized in transit.

The Traveller turns a makeup bag into a standing organizer. When the horizontal bars fold down and the bag stands upright on its reinforced base, every pocket faces you. Brushes slide into elastic loops. Palettes and compacts sit in wall pockets. Mesh pouches hold smaller items like lip products or skincare minis. You can see and reach everything without unstacking or unpacking. CNN Underscored's reviewer wrote, "After testing multiple makeup bags for months, Parallelle's [Afform's] The Medium Traveller is my favorite. It has more than enough compartments for storage but somehow isn't overwhelming," and described how switching to a dedicated makeup bag stopped the reviewer from leaving products scattered on a hotel sink.

The Kit applies the same principle to bulkier toiletries. The accordion-fold expansion means you're not digging through a single deep compartment. The removable zipper pocket on the Large Kit lets you separate wet items or decant travel-size liquids without contaminating other contents.

The Vault addresses tangled jewelry. The center-zip mechanism keeps necklaces separated on individual hooks, earrings paired on a dedicated bar, and rings secured, all visible the moment you open the case.

Durability supports the designs. CNN Underscored's tester reported dropping the Traveller while traveling in the Scottish Highlands and finding everything inside still in place, with nothing spilled or broken.

What the press is saying

Coverage of the products, often still published under the Parallelle name as outlets update their references, includes specific reviews and awards.

CNN Underscored named the Medium Traveller its top pick for best travel makeup bag, calling it the reviewer's favorite after months of testing. Oprah Daily selected the Traveller for its 2025 Travel O'Wards in the Best Makeup Bag category, and the brand announced the award on its blog. Esquire gave the Kit an endorsement, describing the accordion-fold mechanism as a rethinking of how a toiletry bag should work. Wired has also been cited in connection with the Traveller, though a specific review URL was not confirmed at the time of writing.

Reviewers across outlets reached similar conclusions about upright visibility, the fold-down mechanism, and the reduction of counter clutter; testers reported these outcomes after using the bags on real trips.

Frequently asked questions about the rebrand

Why did Parallelle change its name?

The rebrand was driven by a trademark conflict in France and by the company's expansion beyond its original identity. Founder Annie Fan told WWD that Afform allows the brand to enter categories beyond bars and toiletry bags.

Are Afform products the same as Parallelle?

Yes. Parallelle has rebranded to Afform, but the products are identical, and are sold directly through afform.com. The same Traveller, Kit, and Vault designs, with the same materials, patents, specs, and pricing, continue under the Afform name. As the company states, "Our name may have changed from Parallelle, but the craft has remained the same."

How much does the Afform Vault cost?

The Small Vault is priced at $120 and the Large Vault at $160. Both are available in Onyx and Bronze, with the Large Vault offering a removable earring bar for 12 pairs and 3 necklace pouches with 6 hooks, while the Small Vault offers a stitched-in bar for 6 pairs and 1 pouch with 3 hooks.

What's the difference between the Medium Kit and Large Kit?

The Medium Kit and Large Kit share the same width and height but differ in depth, 3.5 inches versus 5.75 inches, with the Large Kit offering more room for full-size bottles and bulkier grooming items.

Will Parallelle gift cards work at Afform?

Yes—Parallelle gift cards work seamlessly on the new Afform website. Since Afform is the same company and team behind Parallelle, just under a new name, any existing gift card balance carries over automatically and can be applied at checkout just like before.

Explore the full Afform collection

Ready to see the lineup for yourself? Browse every product in the current Afform collection:

The Traveller line

The Kit line

The Vault line

You can also explore the full roundup of the best travel accessories at https://afform.com/collections/shop to see how each product fits into a complete travel organization system.